Applovin Corporation vs e l f Beauty Inc — how do they compare? Applovin Corporation trades at $313.98 (market cap $106.65B), while e l f Beauty Inc trades at $93.19 (market cap $5.61B). The key difference: Applovin Corporation is far larger — about 19× e l f Beauty Inc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, Applovin Corporation nearer its low. Which is the better fit depends on your goals.
| APP | ELF | |
|---|---|---|
Market Cap | $106.65B | $5.61B |
Sector | Technology | Technology |
52-Week High | $733.60 | $146.67 |
52-Week Low | $318.68 | $49.57 |
Enterprise Value | $107.11B | $6.19B |
Signals from Pluang's Aura AI — not financial advice
AppLovin (APP) trades at $313.50, down 7.52% in the last 24 hours, reflecting recent volatility after a Q2 2026 revenue miss. The stock is technically bearish with key support at $306, while fundamentals remain strong with 53% YoY revenue growth, 64.58% net income margin, and robust cash flow. Recent news highlights a Bank of America downgrade to Neutral, citing uncertainty around sustaining 30% long-term revenue growth, contributing to negative sentiment despite strong profitability.
The outlook is mixed: strong fundamentals and an 80.77% analyst buy rating with a $556.53 consensus price target suggest significant upside, but execution risks and growth sustainability concerns pose near-term headwinds. Investors face a trade-off between attractive valuation multiples and potential volatility from competitive and operational challenges in the ad-tech sector.
ELF Beauty trades at $93.02, down 2.33% today, but maintains strong momentum with 30 consecutive quarters of sales growth. Recent Q1 2027 earnings beat expectations with $1.75 EPS versus $0.71 expected, driven by Rhode brand performance. Technical indicators show bullish moving averages but overbought RSI levels. The company raised full-year guidance after 36% revenue growth and a $50 million tariff windfall.
Outlook remains positive with robust growth catalysts, though valuation appears stretched at 96.9x P/E. Key risks include reliance on acquisitions for growth and potential margin pressure as tariff benefits normalize. Analyst consensus is balanced with 46% buy ratings and $91.14 price target, suggesting limited near-term upside from current levels.
Trailing returns across standard periods
Latest headlines on both assets
AppLovin provides a software platform for mobile app developers to market, monetize, and analyze their apps. Its AI-powered tools help developers grow their business by connecting them with global advertising networks.
Read more on APP →e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →