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AppLovin shares plunge 53% YTD despite 75% upside from analysts on ad-tech growth potential.

Market News
12 Aug 2026
24/7 Wall Street
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Neutral
AppLovin shares plunge 53% YTD despite 75% upside from analysts on ad-tech growth potential.

AppLovin's stock has fallen over 52% this year, hitting near its 52-week low after Q2 results slightly missed expectations and broader market rotation away from high-beta ad-tech stocks. Despite the drop, analysts see more than 75% upside based on the company's strong revenue growth, expanding ad platform beyond gaming, and ongoing share buybacks. The company reported 52.8% revenue growth and maintained high EBITDA margins, but investor sentiment turned negative due to timing issues in AI model improvements and sector-wide selloffs. The outlook depends on whether AppLovin can reaccelerate growth and maintain margins amid a volatile market environment.

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