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e.l.f. Beauty posts 30% sales growth but core business declines; debt risk rises amid high rates

Analyst Insights
12 Aug 2026
Seeking Alpha
View Source
Neutral
pluang ai news

e.l.f. Beauty achieved over 30% sales growth and strong margin expansion, marking its 30th consecutive quarter of net sales growth. The growth was driven mainly by pricing strategies and the rhode brand, while the core business saw a high single-digit organic decline. However, the company's debt more than tripled year-over-year, increasing financial risk in a high interest rate environment. The analyst maintains a hold rating due to the premium valuation and suggests waiting for broader growth and a better entry price around $50.

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