Compare Amazon.com Inc (AMZN) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Amazon.com Inc vs Yum! Brands, Inc. — how do they compare? Amazon.com Inc trades at $244.73 (market cap $2.64T), while Yum! Brands, Inc. trades at $165.47 (market cap $45.08B). The key difference: Amazon.com Inc is far larger — about 58.6× Yum! Brands, Inc.'s market cap, and Yum! Brands, Inc. pays a 1.83% dividend while Amazon.com Inc pays none. Which is the better fit depends on your goals.
| AMZN | YUM | |
|---|---|---|
Market Cap | $2.64T | $45.08B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $274.95 | $168.16 |
52-Week Low | $198.79 | $138.21 |
Enterprise Value | $2.71T | $56.34B |
Dividend Yield | — | 1.83% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $245.34, down 0.69% over the past day, with a bullish technical outlook supported by moving averages and strong support at $241. The company reported robust fundamentals with 2025 revenue of $716.92B and net income of $77.67B, reflecting a 10.83% margin. Recent Q1 2026 earnings beat expectations with EPS of $2.78 vs. $1.63 expected. Operating cash flow reached $139.51B in 2025, though heavy investing outflows continue for growth initiatives.
Outlook remains positive with 88.3% analyst buy ratings and a $320.75 consensus price target, implying significant upside. Key risks include intense competition in retail and cloud, high valuation multiples, and macroeconomic sensitivity. Growth drivers include AWS expansion and AI investments, but execution on capex and margin sustainability are critical for continued shareholder value.
YUM trades at $163.54, up 0.71% with bullish technical signals and strong support at $158. Revenue grew to $8.21B in 2025 with a 20.48% net margin, though profit margins have slightly declined. The recent $2.7B Pizza Hut sale and $4B buyback authorization highlight strategic focus on KFC and Taco Bell growth. Cash flow from operations remains robust at $2.01B, supporting dividend payments and debt management.
Outlook is positive with analyst consensus target of $174 offering 6.4% upside, but high debt levels and competitive pressures pose risks. The stock's valuation at 26.38 P/E requires sustained earnings growth to justify further gains, making execution on digital initiatives and international expansion critical near-term catalysts.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Amazon.com Inc
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
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