Amazon.com Inc vs Kohl's Corporation — how do they compare? Amazon.com Inc trades at $267.5 (market cap $2.94T), while Kohl's Corporation trades at $19.24 (market cap $2.10B). The key difference: Amazon.com Inc is far larger — about 1400× Kohl's Corporation's market cap, and Kohl's Corporation pays a 2.7% dividend while Amazon.com Inc pays none. Which is the better fit depends on your goals.
| AMZN | KSS | |
|---|---|---|
Market Cap | $2.94T | $2.10B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $284.02 | $24.71 |
52-Week Low | $198.79 | $11.72 |
Enterprise Value | $3.04T | $8.20B |
Dividend Yield | — | 2.7% |
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $268.92, down 3.3% over the past 24 hours, but maintains strong fundamental momentum with revenue growing to $716.92 billion in 2025 and net income reaching $77.67 billion. The stock shows a bullish technical setup with moving averages supporting upward momentum, while analyst sentiment remains overwhelmingly positive with 89% buy ratings and a $333.86 consensus price target representing 24% upside potential.
Amazon's outlook remains favorable with accelerating AI-driven growth in AWS and expanding profit margins, though investors face risks from intense retail competition and substantial capital expenditures. The company's dominant market position and strong cash flow generation support continued expansion, but execution on massive infrastructure investments will be critical for sustained shareholder returns.
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Latest headlines on both assets
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
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