Amazon.com Inc vs HubSpot Inc — how do they compare? Amazon.com Inc trades at $245.46 (market cap $2.64T), while HubSpot Inc trades at $213.97 (market cap $10.62B). The key difference: Amazon.com Inc is far larger — about 248.6× HubSpot Inc's market cap, and Amazon.com Inc is trading nearer its 52-week high, HubSpot Inc nearer its low. Which is the better fit depends on your goals.
| AMZN | HUBS | |
|---|---|---|
Market Cap | $2.64T | $10.62B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Technology |
52-Week High | $274.95 | $560.90 |
52-Week Low | $198.79 | $170.39 |
Enterprise Value | $2.71T | $9.18B |
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $245.34, down 0.69% over the past day, with a bullish technical outlook supported by moving averages and strong support at $241. The company reported robust fundamentals with 2025 revenue of $716.92B and net income of $77.67B, reflecting a 10.83% margin. Recent Q1 2026 earnings beat expectations with EPS of $2.78 vs. $1.63 expected. Operating cash flow reached $139.51B in 2025, though heavy investing outflows continue for growth initiatives.
Outlook remains positive with 88.3% analyst buy ratings and a $320.75 consensus price target, implying significant upside. Key risks include intense competition in retail and cloud, high valuation multiples, and macroeconomic sensitivity. Growth drivers include AWS expansion and AI investments, but execution on capex and margin sustainability are critical for continued shareholder value.
HubSpot (HUBS) trades at $207.48, up 0.74% on the day, showing bullish momentum with strong technical support at $200 and resistance at $213. The company demonstrates robust revenue growth, reaching $3.13 billion in 2025, and has consistently beaten earnings expectations. Analyst sentiment is overwhelmingly positive with an 80.85% buy rating and a consensus price target of $273.53, indicating significant upside potential from current levels.
The outlook for HUBS remains favorable due to accelerating AI integration and customer growth, though high valuation multiples (P/E of 109.2) pose risks if growth slows. Competitive pressures in the CRM space and macroeconomic headwinds could challenge future performance, but strong cash flow generation and expanding margins support a bullish case for long-term investors.
Trailing returns across standard periods
Latest headlines on both assets
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →