Amazon.com Inc vs Garmin Ltd. — how do they compare? Amazon.com Inc trades at $267.5 (market cap $2.94T), while Garmin Ltd. trades at $309.51 (market cap $59.72B). The key difference: Amazon.com Inc is far larger — about 49.2× Garmin Ltd.'s market cap, and Garmin Ltd. pays a 1.36% dividend while Amazon.com Inc pays none. Which is the better fit depends on your goals.
| AMZN | GRMN | |
|---|---|---|
Market Cap | $2.94T | $59.72B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Technology |
52-Week High | $284.02 | $313.16 |
52-Week Low | $198.79 | $187.10 |
Enterprise Value | $3.04T | $57.23B |
Dividend Yield | — | 1.36% |
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $268.92, down 3.3% over the past 24 hours, but maintains strong fundamental momentum with revenue growing to $716.92 billion in 2025 and net income reaching $77.67 billion. The stock shows a bullish technical setup with moving averages supporting upward momentum, while analyst sentiment remains overwhelmingly positive with 89% buy ratings and a $333.86 consensus price target representing 24% upside potential.
Amazon's outlook remains favorable with accelerating AI-driven growth in AWS and expanding profit margins, though investors face risks from intense retail competition and substantial capital expenditures. The company's dominant market position and strong cash flow generation support continued expansion, but execution on massive infrastructure investments will be critical for sustained shareholder returns.
Garmin (GRMN) trades at $310.07, near its all-time high, with a slight daily decline of 0.99%. The stock shows strong technical momentum with bullish moving averages, though RSI levels indicate potential overbought conditions. Fundamentally, the company reported consistent earnings beats in recent quarters, with Q2 2026 EPS of $2.81 surpassing estimates of $2.30, and raised full-year guidance. Revenue growth remains robust, supported by strength in the fitness segment, while profitability metrics like a 60.08% gross margin highlight operational efficiency.
The outlook for GRMN is positive, driven by sustained demand in wearables and fitness technology, but risks include rich valuation multiples and potential growth deceleration. Analyst consensus is a 'Hold' with a $318.67 price target, suggesting limited near-term upside. Investors should weigh strong execution against premium pricing and competitive pressures in the consumer hardware space.
Trailing returns across standard periods
Latest headlines on both assets
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →Garmin produces GPS-enabled hardware and software for five verticals: fitness, outdoors, auto, aviation, and marine. The company relies on licensing mapping data to enable its hardware specialized for often niche activities like scuba diving or sailing. Garmin operates in 100 countries and sells its products via distributors as well as relationships with original equipment manufacturers.
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