Amazon.com Inc vs Franklin Resources, Inc. — how do they compare? Amazon.com Inc trades at $273.22 (market cap $2.94T), while Franklin Resources, Inc. trades at $33.37 (market cap $16.95B). The key difference: Amazon.com Inc is far larger — about 173.5× Franklin Resources, Inc.'s market cap, and Franklin Resources, Inc. pays a 3.96% dividend while Amazon.com Inc pays none. Which is the better fit depends on your goals.
| AMZN | BEN | |
|---|---|---|
Market Cap | $2.94T | $16.95B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Financials |
52-Week High | $284.02 | $35.77 |
52-Week Low | $198.79 | $21.18 |
Enterprise Value | $3.04T | $29.90B |
Dividend Yield | — | 3.96% |
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $278.09, up 1.32% with strong technical momentum and bullish moving averages. The company demonstrates robust fundamentals with revenue growth from $638B in 2024 to $716.9B in 2025 and net income surging to $77.7B. Recent earnings show beats in Q1 and Q2 2026, while analyst sentiment remains overwhelmingly positive with 89% buy ratings and a $333.86 consensus price target.
Amazon's outlook remains favorable with accelerating AI investments and AWS growth driving future cash flows. Key risks include aggressive capital expenditure plans ($216.8B investing outflow projected for 2026) and intensifying competition in e-commerce and cloud services. The stock presents growth potential but requires monitoring of execution on massive infrastructure investments.
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Trailing returns across standard periods
Latest headlines on both assets
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.
Read more on BEN →