Compare Apple Inc (AAPL) vs Williams-Sonoma, Inc. (WSM) Price & Performance

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Price performance (Past 24H)

Key statistics

Apple Inc vs Williams-Sonoma, Inc. — how do they compare? Apple Inc trades at $304.77 (market cap $4.45T), while Williams-Sonoma, Inc. trades at $250.52 (market cap $29.51B). The key difference: Apple Inc is far larger — about 150.8× Williams-Sonoma, Inc.'s market cap, and Williams-Sonoma, Inc. pays the higher dividend (1.21%). Which is the better fit depends on your goals.

	AAPL	WSM
Market Cap	$4.45T	$29.51B
Volume	100,358,844	—
Sector	Technology	Consumer Cyclical
52-Week High	$340.08	$251.81
52-Week Low	$224.90	$168.64
Enterprise Value	$4.47T	$30.35B
Dividend Yield	0.35%	1.21%

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Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Apple Inc

AAPL trades at $308.26, down 1.62% on the day, with a bearish technical signal and support near $306. The company reported strong earnings beats in recent quarters, with Q3 2026 EPS expected at $1.98. Revenue grew to $416.16B in 2025, and net income margin improved to 27.62%. Recent news highlights AI potential through a partnership with Alphabet's Gemini, but store closures and union disputes pose headwinds.

Outlook remains positive with a consensus price target of $337.63, implying 9.5% upside, supported by robust cash flow and a 63.6% buy rating from analysts. Risks include weaker iPhone sales, regulatory fines, and competitive pressures in AI. The stock offers growth potential but requires monitoring of execution risks and macroeconomic trends.

Williams-Sonoma, Inc.

No Aura AI signal available yet.

Aura AI is an analytical signal, not financial advice — do your own research.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

AAPL

Jefferies downgrades Apple citing costs and iPhone delays, but strong earnings and growth challenge the call.24/7 Wall Street · 18 hours agoBullish Fidelity Dividend ETF's payout is safe but not ideal for steady income due to variable quarterly dividends.24/7 Wall Street · 21 hours agoNeutral iPhone memory costs surge, pushing prices higher and squeezing margins through 202724/7 Wall Street · 22 hours agoNeutral View details →

WSM

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About Apple Inc

Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.

About Williams-Sonoma, Inc.

With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.