Compare Apple Inc (AAPL) vs Booking Holdings Inc (BKNG) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
Apple Inc vs Booking Holdings Inc — how do they compare? Apple Inc trades at $313.2 (market cap $4.56T), while Booking Holdings Inc trades at $174.1 (market cap $140.99B). The key difference: Apple Inc is far larger — about 32.3× Booking Holdings Inc's market cap, and Booking Holdings Inc pays the higher dividend (0.88%). Which is the better fit depends on your goals.
| AAPL | BKNG | |
|---|---|---|
Market Cap | $4.56T | $140.99B |
Volume | 100,358,844 | — |
Sector | Technology | Consumer Cyclical |
52-Week High | $315.20 | $231.02 |
52-Week Low | $202.38 | $154.13 |
Enterprise Value | $4.58T | $143.91B |
Dividend Yield | 0.35% | 0.88% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Apple (AAPL) trades at $313.28, up 0.2% with strong technical momentum and bullish moving average signals. The company reported robust Q1 2026 earnings of $2.01 EPS, beating estimates, with revenue growth accelerating to $416.16B in 2025. Analyst consensus remains positive with 63% buy ratings and a $329.62 price target. Recent news highlights Apple's AI potential through its 2.5 billion device ecosystem and partnership with Alphabet's Gemini.
Apple demonstrates strong fundamental performance with expanding profit margins and consistent earnings beats. The stock offers upside to analyst targets but faces risks from potential Q2 earnings miss, union disputes, and regulatory pressures. Valuation multiples remain elevated, requiring sustained growth to justify current levels.
Booking Holdings (BKNG) trades at $181.95, down 1.41% on the day, with a bullish technical signal from moving averages. The company demonstrates strong fundamentals with 2025 revenue of $26.92B and net income margin of 22.23%, though Q2 2026 earnings are pending. Analyst consensus remains strongly positive with 64% buy ratings and a $225 price target, representing 24% upside potential from current levels.
BKNG presents a compelling investment case with robust cash flow generation ($9.4B operating cash flow in 2025) and dominant market position, though risks include high debt levels (64% debt-to-asset ratio) and AI disruption concerns. The stock's current valuation at 23.87 P/E appears reasonable given growth prospects, with upcoming Q2 earnings on August 4 serving as the next key catalyst.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Apple Inc
Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.
Read more on AAPL →About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →
