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Apple shares dip post-earnings despite strong results; analyst sees 31% upside to $400 on AI upgrade cycle.

Analyst Insights
12 Aug 2026
24/7 Wall Street
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Neutral
Apple shares dip post-earnings despite strong results; analyst sees 31% upside to $400 on AI upgrade cycle.

Apple's stock fell 10.3% after its July 30 earnings report, despite beating revenue and EPS estimates, due to concerns over one-time tariff refunds and memory pricing pressures. Analyst Dan Ives of Wedbush Securities remains bullish, projecting a $400 price target driven by a new AI upgrade cycle and strong Services growth. While the consensus price target is $322.82, implying modest upside, Ives highlights Apple's potential from AI-powered Siri enhancements and hardware refreshes. Investors should watch memory cost trends and the evolving AI monetization as key factors for Apple's near-term performance.

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