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Global smartphone shipments plunge 22%, Apple and Samsung nearly tied at the top amid memory chip shortage.

Market News
16 Oct 2026
24/7 Wall Street
View Source
Bearish
Global smartphone shipments plunge 22%, Apple and Samsung nearly tied at the top amid memory chip shortage.

Global smartphone shipments fell 22% year-over-year in Q3 2026 due to a severe memory chip shortage driven by AI data center demand. Apple and Samsung remain nearly tied for market leadership, shipping about 57 million units each, while smaller rivals like Xiaomi and OPPO saw sharper declines. Apple's premium pricing and strong supply chain help it weather rising memory costs better than competitors, but overall phone sales are down as consumers hold onto devices longer. Industry experts expect continued market constraints through 2027, posing challenges for growth despite Apple's resilience.

As of Oct 16, 2026 23:21 WIB, Apple Inc (AAPL) trades at USD 344.83 on Pluang with a 1-day gain of 0.83%. Despite the global smartphone shipment decline, Apple's market cap stands at $4.99 trillion, reflecting its strong position in technology. The typical holding period for AAPL on Pluang is 144 days, indicating steady investor interest amid ongoing industry challenges.

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