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BofA keeps buy on Uber, sees limited market share loss to autonomous vehicle rivals by 2028

Market News
21 Sep 2026
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BofA keeps buy on Uber, sees limited market share loss to autonomous vehicle rivals by 2028

Bank of America maintains a 'buy' rating and $101 price target on Uber, expecting it to hold about 73% of the US mobility market by 2028 despite rising competition from autonomous vehicle companies like Waymo, Tesla, and Zoox. These competitors could capture around 5% of the market with $6 billion in bookings by 2028. Uber's partnerships and plans to scale autonomous fleets by 2028 position it to remain a leader, with potential benefits from expanding the ridesharing market and accelerating Level 4 autonomous technology development. BofA notes Uber's valuation already factors in significant disruption from autonomous vehicles, viewing the technology as both a risk and an opportunity.

Uber shares on Pluang trade at USD 70.99 with a 1-day gain of 0.70%. The stock shows strong investor interest, with 71% of orders to buy and a market cap of $144.00 billion. These figures are current as of Sep 22, 2026 01:42 WIB.

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