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Trump Media sells 2,628 BTC at a $145M loss amid Bitcoin price slump

Market News
02 Aug 2026
AMBCrypto
View Source
Bearish
pluang ai news

Trump Media and Technology Corp has sold 2,628 Bitcoin for $165 million, realizing a $145 million loss due to Bitcoin's price decline since their initial purchase at an average of $118,529 per BTC. The company has sold a total of 7,281 BTC in 2026, locking in $318 million in losses and currently holds a total unrealized loss of about $555 million on its Bitcoin holdings. This ongoing sell-off reflects broader institutional bearish sentiment as many investors who bought during the 2024 bull run face significant losses and continue to reduce exposure. The sustained negative pressure from institutions suggests Bitcoin's price may remain depressed unless there is a shift in institutional behavior.

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