83% of shoppers favor trusted retailers; rewards and flexible payments boost holiday spending plans

A new Synchrony survey reveals that 83% of consumers plan to do most of their holiday shopping with retailers they know and trust, highlighting the importance of loyalty. The survey also shows a significant rise in the use of retailer rewards and financing options, with 66% intending to use earned rewards and 42% seeking financing deals to manage purchases. Consumers are spending thoughtfully, with 28% adopting a more selective approach and an average expected holiday spend of $1,034. Retailers can capitalize on these trends by offering clear value, relevant rewards, and flexible payment choices to attract and retain shoppers.

As shoppers prepare their holiday lists focusing on trusted retailers, Synchrony Financial (SYF) shares reflect steady investor confidence. On Pluang, SYF trades at USD 74.48, up 1.00% as of Nov 09, 2026 20:11 WIB, with a market cap of $23.99 billion. The stock's dividend yield stands at 1.84%, offering some income potential amid the seasonal retail activity.