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Tim Cook leaves Apple without buying Bitcoin for its treasury despite huge cash reserves.

Market News
30 Aug 2026
BeInCrypto
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Neutral
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Tim Cook is stepping down as Apple's CEO on September 1, having never invested in Bitcoin for the company's treasury despite Apple holding $146.5 billion in cash and securities. Cook stated in 2021 that while he personally owns crypto, Apple stockholders do not buy the stock for crypto exposure, thus he declined to add Bitcoin to Apple's balance sheet. His cautious stance appears justified as Apple shares have risen about 82% since 2021, outperforming Bitcoin's roughly 12% gain. Incoming CEO John Ternus, a hardware expert, has not publicly commented on Bitcoin or stablecoins, and Apple's future crypto strategy remains uncertain, with some past talks about stablecoins for payment settlements but no confirmed moves yet.

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