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Tesla renames Full Self-Driving to Assisted Driving in Europe after German regulator pushback

Market News
09 Oct 2026
CNBC
View Source
Bearish
Tesla renames Full Self-Driving to Assisted Driving in Europe after German regulator pushback

Tesla has rebranded its Full Self-Driving (FSD) system as "Assisted Driving" in Europe following criticism from German regulators who called the original name misleading. The German Federal Ministry of Transport clarified that the system assists with driving tasks but does not fully automate driving, requiring drivers to stay attentive. Tesla continues to offer the FSD subscription in the U.S. for $99 per month and is seeking regulatory approvals across Europe amid rising electric vehicle sales. The company faces ongoing scrutiny and legal challenges over its marketing and safety claims related to the FSD system.

Tesla shares are trading at USD 382.87 with a 1-day gain of 2.09% as of Oct 10, 2026 00:21 WIB on Pluang. Despite the regulatory pushback in Europe leading to a rebranding of its Full Self-Driving system, Tesla's market cap remains strong at $1.48 trillion. The stock sees significant trading volume with over 28 million shares exchanged, while most Pluang users are currently selling, with an 84% sell order activity. This activity highlights ongoing investor reactions to Tesla's evolving regulatory and market challenges.

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