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Apple plans to boost iCloud subscriptions using AI, says CEO Tim Cook on his last earnings call.

Market News
30 Jul 2026
CNBC
View Source
Bullish
pluang ai news

Apple CEO Tim Cook highlighted the company's significant opportunities in artificial intelligence during his final earnings call as CEO. Apple aims to leverage AI as a key feature to drive iCloud subscription upgrades, particularly through its hybrid AI approach that runs some AI tasks directly on iPhones and Macs, reducing reliance on cloud computing. This strategy contrasts with competitors who invest heavily in large data centers. Apple plans to launch an updated Siri this fall that uses on-device AI for many tasks, with cloud support for more complex requests. While Apple has not finalized pricing plans, it sees AI as a potential new revenue stream through iCloud+.

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