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Starbucks sued for misleadingly marketing protein drinks as 'Sugar-Free' despite natural milk sugars.

Market News
07 Oct 2026
New York Post
View Source
Bearish
Starbucks sued for misleadingly marketing protein drinks as 'Sugar-Free' despite natural milk sugars.

Starbucks faces a class-action lawsuit alleging it falsely markets eight protein beverages as "Sugar-Free" even though they contain 13 to 21 grams of naturally occurring sugar from milk per venti serving. Plaintiffs argue that the "Sugar-Free" label violates federal regulations, which require less than 0.5 grams of sugar per serving for such claims. Starbucks disputes the allegations, stating it clearly provides nutritional information and intends to defend itself. The case highlights the legal distinction between total sugar and added sugar and could affect labeling practices if plaintiffs succeed.

As of Oct 07, 2026 15:11 WIB, Starbucks Corp (SBUX) shares are priced at USD 95.98 on Pluang, showing a slight decline of 0.14% in the past day. The stock has a market capitalization of $107.65 billion and an enterprise value of $126.47 billion. Notably, Pluang users have a typical hold time of 190 days for SBUX, with current order activity skewed towards selling at 78%.

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