Starbucks is sued for allegedly misleadingly marketing eight protein drinks as "Sugar-Free" despite containing 13 to 21 grams of naturally occurring sugar from milk. The lawsuit claims the product names violate federal regulations since the drinks exceed the FDA's sugar-free threshold of less than 0.5 grams of sugar per serving. Starbucks disputes the claims, stating it clearly provides nutritional information and intends to defend itself. The case highlights issues around labeling transparency and could impact how Starbucks markets these beverages in the future.
As of Oct 07, 2026 01:21 WIB, Starbucks Corp (SBUX) shares are trading at USD 95.67 on Pluang, up 1.31% for the day. The stock shows a market cap of $107.65 billion and an enterprise value of $126.47 billion. Despite the legal challenge over product labeling, Pluang investors have a typical hold time of 190 days, with 78% of order activity being sell orders.
Starbucks will report its fiscal Q4 results on October 29, with shares up nearly 22% this year. CEO Brian Niccol faces scrutiny as the company navigates a second round of North American store closures and the end of tariff refunds that previously boo...
Starbucks shares have struggled since Brian Niccol became CEO two years ago, as the company faces complex challenges. While Niccol has stopped loyalty declines and improved comparable sales, the company’s operating margins are near record lows, raisi...
