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Spotify stock drops 23% but Jefferies stays bullish, raising price target on AI potential

Analyst Insights
20 Oct 2026
Barrons
View Source
Bullish
Spotify stock drops 23% but Jefferies stays bullish, raising price target on AI potential

Spotify's stock has fallen about 23% over the past year, yet Jefferies analyst James Heaney remains optimistic. He raised the price target from $600 to $620 and kept a Buy rating, citing expectations that spending may soon peak and a new AI tool could boost the stock. This suggests confidence in Spotify's platform resilience despite recent market challenges. Investors might watch for upcoming AI-driven developments that could support a stock rebound.

Spotify trades at USD 529.29 on Pluang as of Oct 21, 2026 01:21 WIB, showing a 1-day gain of 2.03%. Despite the stock's 23% drop over the past year noted in the article, Pluang investors hold Spotify for an average of 112 days, indicating a medium-term interest. The platform's order activity leans heavily toward selling at 77%, reflecting cautious sentiment among users even as analysts see potential from AI developments.

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