US consumer sentiment, tracked by the University of Michigan, has reached record lows this year, dropping 13% year-over-year in September. Goldman Sachs attributes this decline not just to economic factors like inflation, but to broader societal unhappiness and decreasing trust in public institutions. Data shows that overall happiness levels have not recovered since the pandemic, with fewer people reporting feeling "very happy" and more feeling "not too happy." This broader pessimism may weaken the usefulness of consumer sentiment as an economic indicator, even if economic growth continues.
Consumer sentiment and happiness levels are reported low as of Sep 19, 2026 20:21 WIB. For readers following the US Consumer Staples sector, here is Pluang's market snapshot as of that time: of 43 priced stocks, 11 rose and 32 fell. Notable movers include Albertsons Companies Inc (ACI) at USD 12.35 with a -1.67% change and 100% buy order activity, Beyond Meat Inc (BYND) at USD 11.51 with a -1.62% change and 77% sell order activity, and Anheuser-Busch Inbev SA (BUD) at USD 77.73 with a -1.32% change. The most notable figure is the 77% sell order activity on BYND.
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