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SEGG Media partners with IGA to expand Lottery.com into Latin America and Canada via affiliate model

Market News
29 Jul 2026
GlobeNewsWire
View Source
Bullish
SEGG Media partners with IGA to expand Lottery.com into Latin America and Canada via affiliate model

SEGG Media Corporation has partnered with International Gaming Alliance (IGA) as the first partner under its new global affiliate program to expand Lottery.com into Latin America and Canada. This move shifts SEGG Media away from directly operating lottery games to an affiliate model, where IGA will handle market entry, licensing, marketing, and customer acquisition while using SEGG Media's proprietary Spektrum technology. The strategy allows SEGG Media to grow internationally without heavy capital investment, preserving funds for other business priorities. The Lottery.com website will be relaunched as an information and affiliate hub supporting these new markets, with further expansion details to be announced.

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