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Scripps raises 2026 political ad revenue forecast to $275M, completes workforce cuts, aims $150M savings

Company Fundamentals
28 Oct 2026, 15:45 WIB
GlobeNewsWire
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Bullish
Scripps raises 2026 political ad revenue forecast to $275M, completes workforce cuts, aims $150M savings

E.W. Scripps Company raised its full-year 2026 political advertising revenue forecast to about $275 million, a 40% increase over 2022 midterm revenue. The company completed 431 workforce reductions in 2026, totaling about 850 employees or nearly 20% of its workforce, as part of a transformation plan targeting $125-$150 million EBITDA growth by 2028. Scripps expects $100 million in annual savings by year-end and plans to use cash and Q4 political ad proceeds to pay down at least $150 million in debt. Full Q3 results will be released on Nov. 5.

Regarding Scripps' updated 2026 political advertising forecast and workforce reductions, here is Pluang's Media sector market snapshot as of Oct 28, 2026 19:51 WIB: Of 58 priced US Media stocks tradable on Pluang, 19 rose and 34 fell today. Notable movers include PPLI at USD 37.61 (+0.86%), ROKU at USD 155.44 (-0.78%), and BILI at USD 13.01 with 90% Sell order activity. The most notable figure is PPLI's typical hold time on Pluang of 80 days.

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