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Samba TV launches Project Gravity, a platform for real-time data activation across major ad platforms.

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21 May 2026
Na
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Bullish
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Samba TV has introduced Project Gravity, an independent data onboarding and activation platform that integrates advertisers' first-party data with over 40 leading advertising platforms like Google DV360, Meta, and TikTok. Designed for the agentic era of AI-driven media buying, it enables real-time identity resolution and AI-enhanced audience modeling to optimize ad targeting and campaign efficiency while ensuring privacy compliance. The platform is already used by major agencies and data owners globally and aims to unify data activation across all major media buying platforms without being tied to any specific media inventory. This innovation positions Samba TV as a key player in advancing AI-powered advertising strategies worldwide.

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