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Rivian bets on R2 SUV and autonomy tech to boost growth and profitability by 2027 despite stock drop.

Market News
10 Nov 2026, 17:00 WIB
CNBC
View Source
Bullish
Rivian bets on R2 SUV and autonomy tech to boost growth and profitability by 2027 despite stock drop.

Five years after its IPO, Rivian CEO RJ Scaringe is optimistic about 2027 being a turning point for the company, driven by the success of the R2 SUV and advancements in autonomous driving technology. The R2 has become Rivian's best-selling vehicle, helping improve production costs and revenue growth prospects. While the stock has fallen over 80% since its 2021 debut, Rivian is investing heavily in a new Georgia factory and autonomy software, aiming for profitability amid ongoing cash burn. The company plans a limited rollout of its advanced driver-assistance system soon, with broader autonomous features expected by 2027, positioning Rivian to compete closely with Tesla in EV technology.

Rivian stock trades at USD 14.03 on Pluang as of Nov 10, 2026, 22:11 WIB, showing a slight 0.14% gain in one day. The market values Rivian at $20.45 billion with a 52-week range between $11.43 and $22.45. Despite the CEO's optimism for 2027, current Pluang order activity is fully on the sell side, indicating cautious investor sentiment.

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