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Ripple inks multi-year deal with Florida Athletics to showcase XRP at The Swamp stadium.

Market News
04 Sep 2026
Tokenpost
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Bullish
Ripple inks multi-year deal with Florida Athletics to showcase XRP at The Swamp stadium.

Ripple has signed a multi-year sponsorship deal with Florida Athletics, starting with the 2026 football season, to prominently display XRP branding at Ben Hill Griffin Stadium, known as The Swamp. This deal marks Ripple's second major college sports partnership, following a similar agreement with the Kansas Jayhawks. Beyond advertising, Ripple will support financial and technology education programs for Florida student-athletes and the university community. The sponsorship could generate up to $5 million annually for Florida Athletics, expanding Ripple's mainstream presence in sports and education.

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