Prudential Advisors rebrands as Prudential Wealth Advisors to highlight growth in wealth management.

Prudential Advisors has officially changed its name to Prudential Wealth Advisors to reflect its expanded focus on wealth management. The firm now supports over 3,000 financial advisors and has grown its assets under management from $27 billion in 2023 to $44 billion in 2026. This rebranding underscores the company's investment in technology, resources, and partnerships, notably with LPL Financial, to offer advisors comprehensive tools for personalized financial planning and wealth growth. Prudential Wealth Advisors aims to attract experienced advisors by providing a flexible platform that balances independence with strong support and broad investment capabilities.

Prudential Financial Inc (PRU) shares are trading at USD 117.55 on Pluang, showing a slight 0.03% decrease as of Sep 24, 2026 17:12 WIB. The stock's market cap stands at $40.57 billion, reflecting steady investor interest during the company's strategic rebranding to Prudential Wealth Advisors.