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Pizza Hut temporarily rebrands as "Hut" during NFL season amid $2.7B sale by Yum! Brands.

Market News
20 Aug 2026
Fox Business
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Bullish
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Pizza Hut is temporarily dropping "Pizza" from its name and will be known as "Hut" for 25 weeks during the 2026 NFL season as part of a football-themed marketing campaign. This rebranding coincides with Yum! Brands' ongoing sale of Pizza Hut, which is being split between private equity firm LongRange Capital and Yum China Holdings in deals totaling $2.7 billion. The sale aims to position Pizza Hut for future growth under new ownership after a period of declining U.S. sales. After the promotion, the brand will revert to its original name.

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