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Apple revamps retail stores with new Genius Bars and upgraded service areas

Market News
14 Sep 2026
PYMNTS
View Source
Bullish
Apple revamps retail stores with new Genius Bars and upgraded service areas

Apple is redesigning its retail stores with three main changes: refurbished 'Avenue' sections for accessories and services, new dedicated areas for online pickups and Today at Apple sessions, and a return to the classic Genius Bar design with an all-wood look. The company is also enforcing stricter employee engagement rules during morning meetings and store openings. These updates reflect Apple's shift toward enhancing existing stores rather than opening new locations, aiming to improve customer experience and service efficiency.

Apple's stock is trading near its 52-week high at USD 334.80, just below the peak of USD 340.08, showing resilience with a 1-day gain of 0.76% as of Sep 15, 2026 02:21 WIB. This stability contrasts with its 52-week low of USD 234.07, highlighting strong investor confidence despite the company's focus on enhancing existing stores rather than expanding. The dividend yield remains modest at 0.33%, reflecting Apple's balance between growth and shareholder returns.

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