Toyota's redesigned RAV4 hybrid faces strong demand and limited supply, causing dealer shortages.

Toyota's new RAV4, now sold only as a hybrid, is in high demand but limited supply has left dealers with only a few days' worth of inventory. This shortage is due to Toyota's initial limited production and a shift in buyer preference toward hybrids amid high gas prices. Despite the wait times for customers, Toyota's overall U.S. sales remain slightly up in 2026, supported by strong brand loyalty and alternative vehicle options within Toyota's lineup. The supply constraint is unlikely to significantly impact Toyota's sales momentum.