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iPhone demand rises in US and Europe but falls in China, UBS survey shows

Market News
02 Jul 2026
Proactive Investors - Finance
View Source
Neutral
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A UBS survey of over 7,500 smartphone users reveals growing iPhone demand in the US and Europe, while interest in China drops to a record low of 15%. This decline in China is concerning as it represents about 20% of Apple's sales and may reflect broader economic and competitive challenges. The survey also shows strong enthusiasm for Apple's upcoming foldable iPhone, expected to launch in September, which could drive upgrades more than recent AI features. Apple maintains high customer loyalty with 86% of current users planning to stick with the brand. UBS holds a neutral rating on Apple shares, citing current valuations and product uncertainties as limiting factors.

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