The UK Competition and Markets Authority (CMA) is investigating Microsoft for potentially misleading customers about pricing changes in its Microsoft 365 Personal and Family subscription plans. The probe focuses on whether Microsoft provided clear information when it introduced AI features like Copilot, which led to automatic plan upgrades at higher prices unless customers opted out or switched plans. The CMA is examining if consumers were properly informed before renewal and if they ended up paying more unfairly. Microsoft denies wrongdoing and is cooperating with the inquiry. This investigation highlights the importance of transparency as AI features become more integrated into subscription services.
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