Ford's US vehicle sales are projected to fall 8.8% through the first three quarters of 2026, reducing its market share to 12.5%, behind Toyota and GM. The company hopes to reverse this trend with the launch of the affordable Fathom EV pickup in early 2027 and a new energy storage project targeting data centers and utilities. However, concerns remain over Ford's weak presence in China and Europe, and recent stock declines reflect investor worries. Success in the US market, especially with its F-Series pickups, is now critical for Ford's future growth.
Ford's market cap stands at $49.05 billion as of September 30, 2026, with a dividend yield of 4.88%, reflecting its appeal to income-focused investors despite recent sales challenges. The stock price is $12.03, down 2.27% on the day, indicating some investor concern. Meanwhile, Toyota, with a market cap of $216.83 billion and a dividend yield of 3.36%, trades at $184.47, down 1.20%, showing more stability. These figures highlight the contrasting market positions of Ford and its competitors as Ford faces pressure to regain market share in the US and globally.
General Motors agreed to a $220 million settlement after allegations that it improperly shared drivers' behavioral and location data with brokers, raising awareness about the risks of monetizing connected product data. This case shows that while conn...
Ford CEO Jim Farley has projected a 20% increase in unit sales by 2032, driven by new EV models like the Fathom pickup. However, US EV sales are down 30% this year, and Ford's stock has fallen 38% over five years as investors doubt the forecast amid ...
Ford has introduced a "privacy promise" to safeguard vehicle data and give customers control over what they share, ahead of launching new connected electric vehicles. The company also launched a website to educate users on data collection, usage, and...
Automakers like Ford, Rivian, and General Motors are increasingly using 3D printing beyond prototyping to produce factory tools and select vehicle parts. This additive manufacturing technology helps reduce costs, speeds up development and repair cycl...
Rivian's Q3 2026 results beat expectations with a 38% revenue increase and a smaller loss per share, driven by strong sales of its cheaper R2 SUV. The company raised its 2026 delivery guidance and improved its adjusted EBITDA loss outlook, signaling ...
