Licensing Expo 2026 to spotlight gaming brands reshaping mainstream entertainment through licensing and cultural innovation.

Licensing Expo 2026 will feature a panel discussing how gaming brands like Ubisoft, CD Projekt Red, Supercell, and Think Influence are expanding beyond traditional gaming into broader entertainment and consumer markets through licensing. The session highlights the gaming industry's growth, driven by innovations and cultural impact, with brands extending into apparel, collectibles, media, and more to engage diverse audiences. This reflects gaming's rising influence as a cultural powerhouse, reshaping entertainment and consumer engagement strategies. The event offers insights into evolving licensing approaches that balance fan loyalty with new market opportunities.