Bath & Body Works launches Fruit Fusion body care line with Hilary Duff as ambassador.

Bath & Body Works introduced Fruit Fusion, a new body care franchise featuring fruit-inspired scents and hydrating formulas, available in the U.S. and Canada starting July 6, 2026. Actress Hilary Duff serves as the brand ambassador and creative partner, bringing authenticity and body-positive energy to the campaign. The product line includes four fragrances and various body care formats, emphasizing real hydration and skin benefits. This launch marks a key step in Bath & Body Works' Consumer First Formula strategy, aiming for innovation and cultural relevance with plans for future expansions of the franchise.