
Startups developing AI-powered "vibe coding" apps are frustrated with Apple's inconsistent enforcement of App Store rules, leading to blocked updates and app removals. These companies argue that Apple's existing guidelines don't fit the rapid software creation enabled by AI tools, causing confusion and delays. Apple maintains its review process prioritizes user privacy and security and denies AI apps are slowing approvals. The tension highlights challenges as AI-driven app development grows, potentially impacting app quality and competition with Apple's own developer tools.