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Apple App Store revenue rises 0.6% despite 4% drop in downloads in Q4 start

Market News
06 Aug 2026
Proactive Investors
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Bullish
Apple App Store revenue rises 0.6% despite 4% drop in downloads in Q4 start

Apple's App Store revenue increased by 0.6% year-over-year to $3.4 billion in the first 35 days of its fiscal fourth quarter, despite a 4% decline in total downloads to 3.3 billion. Revenue per download rose 4.7% to $1.02, showing stronger monetization. Growth was driven by an 8.7% revenue increase in China, even as downloads there fell 6.8%. Bank of America maintains a Buy rating on Apple, highlighting strong capital returns, AI leadership potential, and new product opportunities, with a price target of $380. Services revenue is expected to grow 10% in the quarter, supported by AI and hardware innovations.

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