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One-third of small business owners cut their income to offset costs, yet 88% remain motivated by their original dream.

Market News
30 Sep 2026
PRNewsWire
View Source
Neutral
One-third of small business owners cut their income to offset costs, yet 88% remain motivated by their original dream.

A KeyBank survey reveals that 33% of small business owners have reduced their own income to manage rising costs without raising prices for customers. Despite inflation pressures, 88% remain motivated by the original dream that started their business, with many achieving multiple successes like stable pricing, improved efficiency, and revenue growth. Financially, more owners are rebuilding cash reserves and paying down debt, with fewer in survival mode and more investing for long-term growth. This resilience highlights the critical role small businesses play in the economy and community.

Small business owners managing rising costs are highlighted alongside Pluang's Financials-sector market data. For readers following this sector, here is Pluang's market snapshot as of Sep 30, 2026 19:15 WIB: of 85 priced Financials-sector US stocks, 40 rose and 34 fell. Notable movers include LU (Lufax Holding Ltd) at USD 1.21 with a 1-day change of -2.42%, SOFI (SoFi Technologies Inc) at USD 15.68 down 1.45%, and APO (Apollo Global Management Ord Shs) at USD 120.64 up 1.38%. Typical hold times range from 12 to 67 days, with Pluang order activity showing a buy majority for LU and SOFI.

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