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Range Rover launches $138K electric SUV amid skepticism after Tesla Cybertruck's flop.

Market News
03 Sep 2026
24/7 Wall Street
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Bearish
Range Rover launches $138K electric SUV amid skepticism after Tesla Cybertruck's flop.

Tesla's Cybertruck, launched at nearly $120,000, was labeled the biggest flop in automotive history due to weak sales and pricing issues. Now, Range Rover is entering the high-end electric vehicle market with its $138,000 electric SUV, aiming to avoid similar pitfalls. Unlike the Cybertruck, the Range Rover Electric benefits from established luxury and off-road heritage but faces challenges like reduced towing capacity and ground clearance compared to gas models. The success of this launch will depend on maintaining pricing discipline as inventory builds and incentives emerge.

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