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Peloton launches cheaper foldable treadmill, keeps 'Buy' rating from UBS with $10 target

Market News
23 Sep 2026
Proactive Investors
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Bullish
Peloton launches cheaper foldable treadmill, keeps 'Buy' rating from UBS with $10 target

Peloton introduced three new treadmills, including the Tread Flex priced at $2,195, which is 33% cheaper and foldable to save space. UBS maintains a 'Buy' rating with a $10 price target, noting the new models address key barriers like price and size in the growing North American treadmill market. The launches could stabilize Peloton's subscriber base and benefit from fitness industry trends like increased use of weight-loss drugs boosting exercise demand. Peloton is financially strong with $1.2 billion cash and manageable debt, trading at 4-5 times UBS's 2027 EBITDA forecast.

Peloton Interactive Inc (PTON) shares are trading at USD 4.84 on Pluang as of Sep 24, 2026 01:41 WIB, down 3.59% for the day. This price is significantly below its 52-week high of USD 9.00 but above the 52-week low of USD 3.71, reflecting a wide trading range over the past year. The stock's current market cap stands at $2.20 billion, indicating investor caution despite UBS's positive rating and new product launches.

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