Peloton launches new treadmills and AI coaching to boost growth and widen customer base.

Peloton introduced three new treadmills, including its first folding model priced at $2,195, aiming to attract a broader range of users from casual walkers to professional athletes. The company also expanded its AI-powered Peloton IQ platform with running analysis and personalized coaching features to enhance user engagement. These moves come as Peloton seeks to revive growth after a period of declining demand and share price drops, focusing on diversifying revenue sources and appealing to more experienced fitness enthusiasts. The success of this strategy will be tested in the upcoming holiday season amid ongoing challenges in subscriber growth.

As of Sep 22, 2026 18:12 WIB, Peloton Interactive Inc (PTON) trades at USD 4.98 on Pluang, showing a modest 0.61% gain for the day. The company’s market capitalization stands at $2.17 billion with a trading volume of 8,624,176 shares. Investors hold Peloton shares for an average of 36 days, reflecting a moderate level of trading activity and interest in the stock amid its ongoing turnaround efforts.