On Holding, a Swiss athletic shoe company, is expanding into the global football market by partnering with soccer star Kylian Mbappé, who leaves Nike after nearly 20 years. This marks On Holding's first venture into football cleats and apparel, leveraging its CloudTec and LightSpray technologies. Despite Jefferies maintaining an "Underperform" rating on the stock, On Holding's shares showed volatility, climbing up to 5% before a slight intraday drop. The company plans to launch its first football boots in 2027, signaling a major strategic shift to compete with established brands like Nike and Adidas.
Following On Holding's announcement of its partnership with Kylian Mbappé and entry into football cleats, the stock shows modest positive momentum on Pluang. As of Sep 19, 2026 01:42 WIB, ONON trades at USD 27.51, up 0.66% for the day. The market cap stands at $9.13 billion, with a strong buy interest from Pluang users, reflected in 93% buy orders versus 7% sell. Typical holding time on the platform is 22 days, indicating moderate investor engagement.
Kylian Mbappé has ended his long-standing endorsement deal with Nike, which chose not to renew his contract, and signed with Swiss sportswear company On. This marks On's first major entry into football, alongside naming Thierry Henry as director of f...
French soccer star Kylian Mbappe has ended his 20-year partnership with Nike to join Swiss sportswear brand On, which is backed by Roger Federer. This move highlights On's ambition to expand into football, planning to launch its first football boots ...
Nike's stock has dropped 75% over five years, hitting a 12-year low, prompting CNBC anchor Joe Kernen to speculate that Berkshire Hathaway might consider buying the brand. Nike's market cap has shrunk to about $43.66 billion from a $264 billion peak ...
On Holding's stock rose 5% after French soccer star Kylian Mbappé became the face of its new football cleats and apparel line, marking the brand's first serious move into the football market dominated by Nike and Adidas. This move expands On Holding'...
