On Holding, a Swiss athletic shoe company, is expanding into the global football market by partnering with soccer star Kylian Mbappé, who leaves Nike after nearly 20 years. This marks On Holding's first venture into football cleats and apparel, leveraging its CloudTec and LightSpray technologies. Despite Jefferies maintaining an "Underperform" rating on the stock, On Holding's shares showed volatility, climbing up to 5% before a slight intraday drop. The company plans to launch its first football boots in 2027, signaling a major strategic shift to compete with established brands like Nike and Adidas.
Following On Holding's announcement of its partnership with Kylian Mbappé and entry into football cleats, the stock shows modest positive momentum on Pluang. As of Sep 19, 2026 01:42 WIB, ONON trades at USD 27.51, up 0.66% for the day. The market cap stands at $9.13 billion, with a strong buy interest from Pluang users, reflected in 93% buy orders versus 7% sell. Typical holding time on the platform is 22 days, indicating moderate investor engagement.
