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UBS sees Burberry undervalued despite sales recovery, keeps Buy with 30% upside potential

Analyst Insights
05 Oct 2026
Proactive Investors
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Bullish
UBS sees Burberry undervalued despite sales recovery, keeps Buy with 30% upside potential

UBS maintains a Buy rating on Burberry, stating the luxury brand remains undervalued despite recent sales and margin improvements. UBS lowered its price target to 1,320p but still sees 30% upside from the current share price. The bank highlights Burberry's focus on outerwear, heritage, and accessible pricing as driving growth across retail and wholesale channels. UBS forecasts continued sales growth and profit recovery, expecting Burberry to outperform peers, especially with strong demand from Chinese consumers. The valuation gap suggests the market underestimates Burberry's turnaround potential.

Burberry's valuation and UBS's outlook provide context for consumer cyclical stocks on Pluang. For readers following consumer cyclical stocks, here is Pluang's market snapshot as of Oct 05, 2026 17:23 WIB: Out of 112 priced US stocks in this sector, 51 rose and 34 fell today. Notable movers include Alibaba Group (BABA) at USD 107.29 with a 1-day change of +1.36% and a typical hold time of 112 days, Etsy Inc (ETSY) at USD 71.79 with a -1.35% change and a 67-day hold time, and GameStop Corp. (GME) at USD 25.03 with a +1.34% change and a 61-day hold time.

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