NIKE stock rated Sell due to high expectations and uncertain turnaround prospects.

NIKE's stock price has risen from a 12-year low to about $38, but analysts rate it as a Sell because the current price already reflects a full business turnaround. Revenue and profit margins have worsened, especially in China and Converse segments, with cost savings not yet realized. The market's valuation implies only modest returns, which do not justify the risks involved. Analysts want clearer long-term targets, a recovery plan for China, and a revival strategy for Converse before reconsidering their rating.

Nike shares trade at $37.99 on Pluang as of Nov 14, 2026 18:21 WIB, up 0.61% for the day. The stock's 52-week range is $33.87 to $67.76, with a market cap of $56.43 billion. Most Pluang users hold Nike for about 158 days, showing moderate investor interest amid the current outlook.