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Nike downgraded to sell amid revenue drops, margin pressure, and dividend risks.

Market News
06 Oct 2026
Seeking Alpha
View Source
Bearish
Nike downgraded to sell amid revenue drops, margin pressure, and dividend risks.

Nike has been downgraded from hold to sell due to declining revenues, margin compression, and ongoing challenges in its China and Converse segments. The company's dividend sustainability is at risk as free cash flow payouts exceed 100%, raising concerns about a potential dividend cut if conditions worsen. Additionally, Nike's stock remains overvalued at 26 times forward P/E, with a more attractive buying opportunity suggested below $25 given the current downside risks.

As of Oct 06, 2026 18:13 WIB, Nike (NKE) shares trade at USD 33.63 on Pluang, down 0.97% for the day. The stock shows a dividend yield of 4.83%, while the platform's order activity is slightly tilted towards selling at 53%. Market participants typically hold NKE shares for about 155 days on Pluang.

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