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Nike stock upgraded to Buy with 52% upside despite recent weak earnings and challenges.

Analyst Insights
04 Oct 2026
Finbold
View Source
Bullish
Nike stock upgraded to Buy with 52% upside despite recent weak earnings and challenges.

Freedom Broker upgraded Nike shares from Sell to Buy, citing confidence in the company's long-term turnaround strategy despite weak near-term results. Nike's stock has fallen about 53% over the past year, but the new $51 price target implies a 52% upside from the current $33.59 price. The upgrade follows Nike's fiscal Q1 2027 report, which showed a 4% revenue decline and challenges in Greater China and key divisions, though adjusted earnings per share beat estimates and gross margin improved. Nike expects fiscal 2027 revenue to decline in the high single digits and continues restructuring efforts, but the upgrade reflects optimism about its Pace transformation program and Sport Offense strategy driving future growth.

Nike shares are currently priced at USD 33.87 on Pluang as of Oct 04, 2026 20:31 WIB, marking the 52-week low for the stock. Despite the recent upgrade, the stock is down 3.64% on the day with a market cap of $50.25 billion. Pluang investors show a predominantly bearish sentiment with 85% of order activity on the sell side.

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