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Nike bets on India expansion to boost growth amid China revenue slump

Market News
16 Oct 2026
CNBC
View Source
Neutral
Nike bets on India expansion to boost growth amid China revenue slump

Nike announced plans to expand its presence in India by opening a new global campus in Bengaluru, aiming to tap into the country's growing sports market and manufacturing capabilities. This move is part of Nike's broader strategy to recover from a prolonged slump and offset declining revenue in China, where sales dropped 26% recently. While India offers a promising long-term growth opportunity as the world's third-largest retail market by 2030, experts caution that success depends on Nike's ability to connect with Indian consumers and manage challenges in both India and China simultaneously. Nike continues to invest in both markets, emphasizing a balanced approach to global growth despite short-term pressures.

Nike's stock price on Pluang is USD 37.46, showing a modest gain of 0.86% as of Oct 16, 2026, 18:11 WIB. Despite the company's challenges in China and its strategic expansion in India, investor sentiment appears cautiously optimistic with a nearly balanced order activity of 54% Sell and 46% Buy. Nike's market cap stands at $55.16 billion, reflecting its significant presence in the consumer cyclical sector even as it navigates a turnaround phase.

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