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UBS keeps Nike stock Neutral after revenue miss and layoffs trigger 7% drop

Analyst Insights
02 Oct 2026
Andrew Wynn
View Source
Bearish
UBS keeps Nike stock Neutral after revenue miss and layoffs trigger 7% drop

UBS has maintained a Neutral rating on Nike stock following the company's fiscal first-quarter revenue falling short of estimates and its announcement of layoffs. Nike's shares dropped over 7% amid weak earnings guidance and expectations of further sales declines. Despite the stock's 80% fall from its peak, analysts see about 30% upside potential. The sell-off appears specific to Nike, as other athletic apparel stocks remain stable, highlighting investor concern over Nike's outlook and cost-cutting measures.

Following UBS's Neutral rating and Nike's revenue miss, Nike shares on Pluang have declined by 4.98% as of Oct 02, 2026 21:41 WIB, trading at USD 33.40. The stock shows a dividend yield of 4.63% and a market cap of $52.14 billion, with 61% of Pluang users buying and 39% selling, reflecting mixed investor sentiment.

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