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Nike shares drop 8% on weak Q1 revenue and restructuring plan amid China challenges.

Market News
02 Oct 2026
CNBC
View Source
Bearish
Nike shares drop 8% on weak Q1 revenue and restructuring plan amid China challenges.

Nike's shares fell over 8% following a weaker-than-expected first-quarter revenue report, largely impacted by struggles in its China market. The company announced a restructuring plan that includes layoffs next year and forecasted a high-single-digit percentage revenue decline for the full 2027 fiscal year. Despite these challenges, Nike highlighted growth potential in women's sports, with WNBA star Caitlin Clark's shoe selling out quickly after release. This signals Nike's strategic focus on expanding in promising segments amid broader market pressures.

Nike's shares on Pluang dropped 8.02% to USD 32.33 as of Oct 02, 2026 19:43 WIB, closely matching the article's reported decline. The stock's dividend yield stands at 4.63%, while investor sentiment shows a majority buying interest with 61% of orders to buy versus 39% to sell. This contrasts with the company's challenging outlook and restructuring plans, highlighting a complex investor response amid ongoing market pressures.

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